1 in 5 Queenslanders are facing severe food insecurity
this Christmas.
The Red Bag Appeal helps provide emergency food relief and practical support to individuals and families doing it tough. Hardship doesn't pause for Christmas, but your gift can help create a day filled with joy, dignity and hope. Can you help us make a difference?
Help bring joy to struggling Queensland households
While many of us are preparing for celebrations, others are doing all they can just to get through the week.
With your support, we can make sure no one is staring down at an empty plate and no child misses a visit from Santa.
The cost of living doesn't take a holiday
As the cost of living continues to rise, families like Christine's are facing impossible choices every day. Between rent, groceries and fuel, the festive traditions we all take for granted feel like a luxury.
This Christmas, you can help ease that burden.
Help someone feel remembered this Christmas
How you can gift joy this Christmas
Gift a virtual bag
Your contribution goes a long way in providing a Red Bag to someone in need.
Fill a Red Bag
Collect a Red Bag from one of our selected locations and fill it with Christmas goodies.
Gift your time
Volunteer at our Charity gift wrapping station at Westfield Chermside or pack Red Bags.
Fill a Red Bag with joy this Christmas
How does it work?
1. Collect your bags
From Monday 26 October, collect a Red Bag or box from a registered Storage King location or WMQ service.
2. Fill your bags
Fill your bag full of Christmas essentials and goodies, or purchase a ‘virtual bag’ (donate the cost of a bag).
Need inspiration? Dowload the shopping list.
3. Return your bags
Drop your filled bags back to a registered Storage King location by Wednesday 18 November.
4. Red Bags are collected
Red Bags are then picked up from all Storage King locations and taken to our warehouse.
5. Checked or re-packed
Our group of amazing corporate volunteers check all bags and repack if needed. We'll make sure every bag has an equal amount of essentials and goodies for Queenslanders in need. Click here to volunteer.
6. Distribution to community
From Monday 1 December, Red Bags are distributed through several WMQ services throughout the Christmas period, including our Emergency Relief Hub in Fortitude Valley, bringing hope and joy to those who need it most.
Opportunities are available for a range of corporate sponsorships of the Red Bag Appeal.
Please contact the fundraising department on 07 3621 4365 or fill out our online form to find out how your organisation can get behind this great initiative.
Queensland Council of Social Service’s (QCOSS)
2025 Living Affordability Report
Among responses to QCOSS’ biannual Cost-of-Living Survey, housing, energy bills, food and transport were the leading categories of increased household costs.
- Single parents and couples with children face the largest deficits, driven by rent as well as multiple expenses rising faster than income or support payments.
- Households are increasingly skipping meals and reducing food quality to prioritise other essentials.
- Rent consumed between 36 and 48 per cent of household incomes, far above the benchmark of 30 per cent considered affordable.
- Falling bulk-billing rates and rising out-of pocket costs mean households are delaying or forgoing medical care to prioritise housing, food and debt repayments.
- Households are struggling to keep up with repayments, credit card debt and bills arrears. Many are borrowing to cover weekly expenses for essential costs, leading to a debt cycle. Households are reporting high levels of anxiety and financial distress.
- The rising costs of fuel was reported by households as being a major barrier for transport, with families reducing vehicle related travel to avoid this expense with impacts on households with children.
- Close to 700,000 Queenslanders are suffering through lack of healthy and nutritious food.
- 1 in 5 Queensland households have experienced severe food insecurity in the last 12 months, meaning they are reducing serving sizes of meals or skipping eating.
- Awareness of food relief support in Queensland is growing with 47% of food insecure households knowing where to seek food relief support in the past 12 months compared to 36% in 2023.
Poverty in Australia 2026: Who is affected
- Poverty in Australia has risen to 3.7 million people, up from 3.3 million in the previous report.
- 757,000 children live below the poverty line.
- Households whose highest income-earner was a woman had almost twice the level of poverty (20% compared with 11% for those whose highest income earner was male).
Spread the word
Share this page with family, friends and work colleagues. Every share, mention, and donation brings us closer to our goal this Christmas.
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